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T-Mobile has reportedly laid off a number of employees as the carrier goes its retail strategy. Company workers have been impacted by the retail move and have been told near their options and next steps.
The carrier declined to supplies specifics on the scope and scale of the layoffs, but Wave7 Research analyst Jeff Moore told Light Reading they could amount to near 600 employees. Moore said the layoffs are mostly plus territorial retail managers and retail dealers.
This would contemplate the greater retail strategy change that Jon Freier, dignified of T-Mobile's consumer group, outlined in a blog post Thursday. The carrier is moving away from one-size-fits-all stores and expanding to four kinds of retail formats: showrooms for battles and product launches, broad-service "Experience stores," smaller company-owned stores stocked with "top products," and the Metro-branded "Express stores" pro at the prepaid market .
"Is brick-and-mortar retail dead? Here's what I think: Yes, the way we've noted it is dead," Freier said in the post.
On Thursday, early reports noticed by Nwida said T-Mobile and Metro by T-Mobile settle managers were being laid off. They were reportedly offered the option to apply for their old jobs, which would have new titles. Impacted employees would be prioritized over new candidates if they applied for anunexperienced open positions, including new roles related to the retail strategy shift.
T-Mobile has gone throughout waves of layoffs in recent years. Hundreds of jobs in the carrier's small custom sales unit were reportedly cut in June 2020 as part of streamlining following finalization of T-Mobile's $26.5 billion merger with Sprint. Absorbing the other carrier led to later rounds of layoffs, in 2021 and 2022, though T-Mobile has also hired new workers in this words as it shifts its strategies.
T-Mobile isn't alone in cutting jobs. Verizon announced an undisclosed number of layoffs last August while a disappointing second quarter, and AT&T let go of a few hundred employees in December as part of a refocus on faster-growing segments like 5G and fiber internet.
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